There are a lot of people that are touting their relationship with marketing today. Some are claiming that they are the best at what they do, and some are even stating that they’ve found an “ultimate” hack to getting to the top of search engine results. This is definitely an interesting thing to look for, and when you are searching for help with your marketing elements, you may run into them. The problem with this is simple, not everyone is telling the truth, and a lot of hubris is getting passed off as fact. Instead of falling into this obvious trap, it’s imperative that you look at the telltale signs of what the best SEO companies are doing and separate that from the random promises that are going to be pushed through other options.
Changes in Code
The number one thing that you want to look at when you’re working with any type of optimization is the onsite elements that need changing. You will find that the best in the business will fix the code that you have on your site to ensure that your site loads faster. Faster loading times, better implementation of certain protocol, and a lot of other elements are important to get moving forward with. If you are able to gain steam in this area, you will end up with a positive outcome. Search engines today monitor whether or not your site is loading well in high speed connections, as well as smartphones and more. If your page is not doing well within these worlds, you are going to end up losing market share. Search results are effected by whether or not a page can load on a fast rate of speed even if the user is looking at the page through a 3G device. Keep that in mind as you start to build the right elements moving forward.
Content Structure (diversity)
For many years people thought that updating their page usually meant a minimal amount of interaction and just the bare bones. That’s something that is definitely worth looking into, however, content creation has changed in a lot of different ways. You will find that content marketing and implementation is now something that requires a bit of effort in the world of diversity. There are so many different pieces that you need to test out here that you may end up lost in the shuffle. To be fair, some sites are able to get a lot of traction with simple implementation strategies, but you are not going to find yourself gaining a lot of leverage if you’re posting repetitive elements over and over again. You need to establish a firm grip in regards to the updates that you have. Only when you post the right pieces will you end up gaining steam.
Social Media Marketing
Another warning sign that you are dealing with only the best SEO companies is that they will use social media in an appropriate manner. Not everyone can navigate this area with relative ease. You will find that there are a lot of elements found here that are going to be complicated to say the least, and that’s not a good thing. Social media may seem simple to you, but when you flip the script and you are only looking at building market share within the boundaries of “marketing”, things end up changing on a grand scale. In fact, you will find that this is a solution that is going to be far more time consuming than you may think.
The reason why most people don’t really think that this is hard is because they are not working on their marketing collateral within social sites. In social networks, if you do things the wrong way, you will get marked as a spammer. Getting marked as a spammer is a terrible thing to move forward with and could end up causing you a great deal of detriment overall. It’s imperative that you understand this and you move ahead of the curve through factoring in the changes necessary to gain leverage. Let a professional handle your profile for a short span and you will see that there is a huge difference between this and other options that you can chase.
Real Results Come Through
If you have hired someone online to help you with search engine optimization, there should be results within a month’s time if not sooner. If you do not see anything, or you find that you’re being asked to spend more in order to get any sort of marketing leverage, walk away. There are some people online that are taking advantage of others that are looking to build marketing elements and they are not doing well overall. Do not isolate yourself into one arena, you need to work within the boundaries of several options in order to gain market share over time. There is a way to get real results moving forward, and it’s through the hiring of a professional grade solution that is going to have results factor into the reporting that you have in place. If there is no way to report whether or not you are doing well in regards to traffic and more, then something has gone away.
SEOExplode is one of the top SEO marketing company offering professional SEO services to webmasters looking to increase traffic to their website.